We're super excited that Gibson is set to be launched in the UK, in a new partnership with Majestic Wine, the largest specialist wine retailer in the UK market. The initial wines introduced represent the most significant export in our recent history.
Our most recognised wine - The Dirtman Barossa Shiraz - will be added to Majestic’s general range, being sold in over 200 stores across England, Wales and Scotland. Majestic will also introduce two additional Gibson releases through their Wine Club subscriptions.
Majestic have expanded their bricks and mortar network in recent years, adding 15 new sites since 2019, including smaller format concepts and flagship ‘experiential retail’ outlets. The company also recently announced a headline partnership with Uber Eats in the UK. The arrangement places Majestic as the primary wine supplier within the on-demand delivery app.
In the UK, Gibson joins other Australian brands including Two Hands, Vasse Felix, Shaw+Smith, Jim Barry, Torbreck and Penfolds in the Majestic Wine portfolio.
Majestic Wine Chief Operating Officer, Robert Cooke, said “We are delighted to welcome Gibson into the Majestic range through this exclusive new partnership. Rob and his family produce some fantastic wines and we know our customers will love them as much as we do.”
Launching as part of their Spring releases, Gibson will be available from Majestic in early 2024 and online at https://www.majestic.co.uk/